ʻO Brand ke kumu holographic o ka huina o nā waiwai intangible a pau o ka ʻoihana mīkini paʻi lole a i ʻole body brand. ʻO ka waiwai o ka brand ka waiwai o ka mea hoʻohana a me ka waiwai ponoʻī.
ʻO ka hana, ka maikaʻi a me ka waiwai o ka brand ke kī o ka waiwai mea hoʻohana o ka brand, ʻo ia hoʻi nā kī nui ʻekolu o ka brand.Brand awareness, reputation and popularity is the key of brand self-value, ʻo ia hoʻi nā kī waho ʻekolu o hōʻailona.
ʻO ke kumu o ka brand ka huahana ʻO ka maikaʻi o ka mīkini ʻeke lole ke kumu kumu o ka hana ʻana i ka brand, ʻaʻole paʻa ke kumu, ʻike ʻia kekahi kaulana, hiki ke kūkulu ʻia ma ke kahakai o kahi mirage.
Brand popularity.Beautiful mea maʻamau waiho i ka hohonu manaʻo ma luna o kanaka, a me ka nani kiʻi e hoʻoneʻe i kanaka naau.No laila, kiʻi kūkulu mea he pono loulou.Mai nana iho ma luna o ka ikehu o ka nani, i ke au o ka hiʻona hopena, i keia la homogenized. nā huahana, ʻaʻole he kiʻi nani o ka hoʻopili ʻana i nā lole, ʻaʻohe mākeke maikaʻi.
ʻO ka mīkini paʻi lole maikaʻi, pono e hoʻolaha ʻia kahi kiʻi maikaʻi e loaʻa ai kahi mākeke nui. pae makua, he koʻikoʻi ke kākoʻo o ke kamaʻilio.
Pehea e hiki ai i ka nui o ka uhi ākea a me ka mana hohonu, ʻo ia ka pahuhopu o ka kamaʻilio brand. ʻAʻole lawa ka hilinaʻi wale ʻana i ka kamaʻilio ʻike, ka ʻōlelo waha a me ka hoʻolaha hoʻolaha, akā e hoʻokō i ka kamaʻilio hui ʻana a hana. ʻo ka brand i aʻa loa i loko o ka puʻuwai o ka poʻe.
Loaʻa i nā mea kūʻai aku kekahi ʻike o ka hoʻopili ʻana o ka mīkini pahu lole hōʻailona, e hoʻomaka e hoʻolohe i ka brand, akā mai ka nānā ʻana i nā hiʻohiʻona o ka mīkini pahu lole, ke kuleana, ka waiwai o ka ʻike maopopo a me ka lele. Ke loaʻa ka ʻike hohonu o ka mea kūʻai aku i ka brand, piʻi ka hoʻomohala ʻana i ka brand i kahi pae hou, ʻo ia hoʻi, ka wā ʻike brand.
ʻO ka ʻike Brand kekahi o nā mea nui o nā kumuwaiwai equity brand, a ʻo ia ka mea e pono ai no ka hoʻokumu ʻana i ke kiʻi brand a me ke kūkulu ʻana i kahi brand kūleʻa. kūʻē i nā mea hoʻokūkū.
ʻAʻole pono ke kūʻai maikaʻi ʻia ka mīkini ʻeke lole kaulana, a loaʻa i kahi brand kaulana kahi kiʻekiʻe o ka brand.Brand kaulana ka hōʻike ʻana o ka huahana brand a me ka loiloi loiloi ʻepekema o ke kani ʻana o ka ʻoihana kūʻai.
Brand ma luna o ka huahana
Ke makemake nā mea kūʻai aku i ka brand a kau inoa pinepine no ka manawa lōʻihi, ua hana ʻia ka kūpaʻa no ka brand.Ke hoʻokumu ʻia ka ʻoiaʻiʻo o ka brand, paʻakikī ke hoʻopili ʻia e ka mīkini paʻi lole o nā hōʻailona hoʻokūkū ʻē aʻe.
ʻAʻole pono e hoʻokō ʻia ka hoʻokumu ʻana o ka brand ma hope o ka pō, mai nā degere ma luna o ka papa ma ka papa, ka hopena kumulative piha. Hiki ke hilinaʻi i ke ʻano a me ke ʻano o ka mīkini paʻi lole lole i ka kūleʻa o ka moʻomeheu moʻomeheu ʻoihana lole lole lole lole maikaʻi, a ʻo ka moʻomeheu ʻoihana lole lole lole maikaʻi ʻaʻole ia he hanauna maʻamau, e hilinaʻi ʻia i ka ʻoihana mīkini lole lole lole lōʻihi e mālama pono i ka mahiʻai a me ke kūkulu ʻana.
Ka manawa hoʻouna: Jun-07-2021